The Model
THE TURNKEY MODEL
On opening day, you walk into a store that's ready to trade. We handle everything; fit-out, equipment, stock, branding, staff training. You just turn up and run it.
What TOAST provides
- Full store fit-out to TOAST specification
- All catering equipment; espresso machines, grinders, toastie grills, blenders, milkshake & ice machines, display fridges
- All utensils, POS hardware and operational kit
- Opening stock; shelves stocked and ready
- Branded packaging, cups and signage installed
- Staff training completed before opening day
- Your own dedicated support team from day one
From signing to opening
Your journey
- 01
Application & Approval
Register your interest, meet the team, and review the opportunity together.
- 02
Site Selection
We identify and approve locations together using our proven market criteria.
- 03
Design & Build
TOAST manages the full fit-out using approved contractors, built to our specification.
- 04
Manager Training (4 weeks)
Your Store Manager trains in an existing TOAST store, learning every aspect of the role.
- 05
Assistant Manager Training (2 weeks)
Mirrors the manager programme, so you have strength in depth from day one.
- 06
Team Training (1 week)
Your full team trains on-site at your new store the week before opening, led by TOAST.
- 07
Opening Day
Our Operations Manager plus two experienced team members are on site. We support you for your first two weeks.
- 08
You're Trading
Your store, your team, your business - you're trading! But you're never on your own.
ONGOING SUPPORT
Our support continues for the life of your franchise: regular visits from the TOAST support team, ongoing training programmes for you and your staff, regional meetings with other franchisees, and annual conferences that bring the whole TOAST network together. Whatever comes up, we're only ever a phone call away.
Your support team
In business for yourself, never by yourself
From the day you open, a dedicated senior team is behind you. For operations, marketing, supply chain and finance. Real people who've done this many times over.
The team behind you
Rob Ely
Managing Director
Strategic oversight and escalated issues.
Louise Shipton
Head of Franchising & Technical Support
Your primary day-to-day contact.
Candi Brych
Operations Manager
Standards, compliance and store audits.
Shelly Tweed
Marketing Manager
Brand, social media and campaign assets.
Nicola Smith
Financial Controller
Finance queries and P&L guidance.
Kirsty Nicholls
Warehouse & Logistics
Supply chain and deliveries.
The investment
Transparent from the start
Pre-opening investment
~£80,000
- Franchise Fee£14,000
- Recruitment & Training£10,000
- Rent Deposit (3 months)£7,000
- Pre-Opening Staff Costs£7,000
- Marketing Launch Package£5,000
- Legal & Professional£4,000
Plus fit-out and equipment via asset finance, which typically keeps your upfront cash investment around £80,000. A full breakdown is provided during the application process. *These numbers are a guide and will vary from store to store.
Ongoing fees
% of turnover
- Royalty5%
- Central Marketing2%
- Local Marketing (you retain)1%
As your income grows, so does ours - a benefit to both parties and our key suppliers.
What you could earn
~£60,000
a year at £500k turnover
~£125,000
a year at £650k turnover
Cash flow positive from Month 1 (steady state, Year 2+).
Explore the numbers in detail →What you're responsible for
- Recruiting your team (with TOAST support on process and job descriptions)
- Recruitment costs
- Local authority licences and permits
- Your legal and professional fees
- Business insurance
- Running an exceptional store
Systems to help you to run your business
Toast POS
Point of sale
Nory
Stock, ordering & scheduling
Trail
Digital compliance & checklists
Slack
Team communication
Bright HR
HR platform
Paytronix
Loyalty programme
Ready to take the next step?
Register your interest and we'll be in touch for an informal chat.
Register Your Interest