The Model
THE TURNKEY MODEL
On opening day, you walk into a store that's ready to trade. We handle everything — fit-out, equipment, stock, branding, staff training. You just turn up and run it.
What TOAST provides
- Full store fit-out to TOAST specification
- All catering equipment — espresso machines, grinders, toastie grills, blenders, milkshake & ice machines, display fridges
- All utensils, POS hardware and operational kit
- Opening stock — shelves stocked and ready
- Branded packaging, cups and signage installed
- Staff training completed before opening day
- Your own dedicated support team from day one
From signing to opening
Your journey
- 01
Application & Approval
Register your interest, meet the team, and review the opportunity together.
- 02
Site Selection
We identify and approve locations together using our proven market criteria.
- 03
Design & Build
TOAST manages the full fit-out using approved contractors, built to our specification.
- 04
Manager Training — 4 weeks
Your Store Manager trains in an existing TOAST store, learning every aspect of the role.
- 05
Assistant Manager Training — 2 weeks
Mirrors the manager programme, so you have strength in depth from day one.
- 06
Team Training — 1 week
Your full team trains on-site at your new store the week before opening, led by TOAST.
- 07
Opening Day
Our Operations Manager plus two experienced team members are on site. We support you for your first two weeks.
- 08
You're Trading
Your store, your team, your business. We're always a phone call away.
Your support team
In business for yourself, never by yourself
From the day you open, a dedicated senior team is behind you — for operations, marketing, supply chain and finance. Real people who've done this eight times and counting.
The team behind you
Louise Shipton
Head of Franchising & Technical Support
Your primary day-to-day contact.
Candi Brych
Operations Manager
Standards, compliance and store audits.
Kirsty Nicholls
Warehouse & Logistics
Supply chain and deliveries.
Rob Ely
Managing Director
Strategic oversight and escalated issues.
Shelly Tweed
Marketing Manager
Brand, social media and campaign assets.
Nicola Smith
Financial Controller
Finance queries and P&L support.
The investment
Transparent from the start
Pre-opening investment
~£80,000
- Franchise Fee£14,000
- Recruitment & Training£10,000
- Rent Deposit (3 months)£7,000
- Pre-Opening Staff Costs£7,000
- Marketing Launch Package£5,000
- Legal & Professional£4,000
Plus fit-out and equipment via asset finance, which typically keeps your upfront cash investment around £80,000. A full breakdown is provided during the application process.
Ongoing fees
% of turnover
- Royalty5%
- Central Marketing2%
- Local Marketing (you retain)1%
- Tech & Merchandise1%
Your success and ours are directly aligned — the more your store sells, the more we both benefit.
What you could earn
~£60,000
a year at £500k turnover
~£125,000
a year at £650k turnover
Cash flow positive from Month 1 (steady state, Year 2+).
Explore the numbers in detail with our interactive calculator →What you're responsible for
- Recruiting your team (with TOAST support on process and job descriptions)
- Recruitment costs
- Local authority licences and permits
- Your legal and professional fees
- Business insurance
- Running an exceptional store
Systems that run your business
Toast POS
Point of sale
Nory
Stock, ordering & scheduling
Trail
Digital compliance & checklists
Slack
Team communication
Bright HR
HR platform
Paytronix
Loyalty programme
Ready to step into a model that works?
Register your interest and we'll be in touch for an informal chat.
Register Your Interest