01
Two stations, millions of journeys
Southend Central recorded 2,242,080 entries and exits in 2024 to 25, and Southend Victoria 1,385,546.
South Essex, Essex
Southend Central
A seaside city with two busy stations, a university campus and the longest pleasure pier in the world.
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Why Southend Central
The case for Southend Central
Southend-on-Sea became a city in 2022, and around 182,300 people live in its built-up area. It's a year-round place, not just a summer one: a busy High Street, a city-centre university campus and two railway stations that recorded more than 3.6 million entries and exits between them in 2024 to 25.
Then there's the seafront. Southend Pier stretches 1.33 miles into the Thames Estuary, Adventure Island is free to walk into, and the council's Better Queensway project is bringing up to 1,760 new homes to the edge of the city centre.
What drives footfall
Why Southend Central works for TOAST
02
A proper High Street
Anchored by The Royals Shopping Centre and the Victoria Shopping Centre, with a mix of national names and independents.
03
Students in the centre
The University of Essex's Southend Campus sits in the city centre at Elmer Approach, close to Southend Central station.
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A seafront that draws crowds
The world's longest pleasure pier, and Adventure Island with more than 40 rides, free to enter.
Location
Southend Central on the map
Nearest TOAST stores
Straight-line distances, town centre to store.
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